Ventures & Portfolio
A track record of founding, operating, and exiting consumer health brands across dietary supplements and hemp/CBD.
Speedwinds Nutrition (2001–present)
Founded in 2001 as one of the first DTC supplement companies built on internet marketing. Still active, operating Procerin (hair loss) and Sytropin (HGH support). speedwindsnutrition.com
CBDPure / Nutra Pure LLC (2016–2022, Exited)
Founded in Vancouver, WA in 2016 — ahead of the mainstream CBD wave. Grew rapidly following the 2018 Farm Bill, with a 6,500% sales increase that year. Sold to a private investor in 2022.
Elevated Softgels (Interim President, Exited)
Served as Interim President of this hemp product manufacturer, guiding operational development prior to the company's acquisition by a public company.
Populum (Current)
Premium CBD wellness brand. CJ is current owner and operator, focused on quality formulations and transparent sourcing.
Mirth Provisions (2022–present)
Hemp consumer products company based in Longview, WA. CJ serves as President, building out the brand's product line and distribution.
Best For
CJ is open to conversations with founders in the supplement and hemp industries considering acquisition exits, or brands seeking an experienced operating partner with deep domain expertise.
How It Works
Years in Supplements
Building direct-to-consumer brands since 2001.
Successful Exits
CBDPure (private investor) and Elevated Softgels (public company acquisition).
Active Companies
Currently operating Speedwinds Nutrition, Populum, and Mirth Provisions.