Ventures & Portfolio
A track record of founding, operating, and exiting consumer health brands across dietary supplements and hemp/CBD. These companies are managed under Viamont Holdings. Here is how to start a conversation about acquisition or partnership opportunities.
Speedwinds Nutrition (2001–present)
Founded in 2001 as one of the first DTC supplement companies built on internet marketing. Still active, operating Procerin (hair loss) and Sytropin (HGH support). speedwindsnutrition.com
CBDPure / Nutra Pure LLC (2016–2022, Exited)
Founded in Vancouver, WA in 2016 — ahead of the mainstream CBD wave. Grew rapidly following the 2018 Farm Bill, with a 6,500% sales increase that year. Sold to a private investor in 2022.
Elevated Softgels (Interim President, Exited)
Served as Interim President of this hemp product manufacturer, guiding operational development prior to the company's acquisition by a public company.
Populum (Current)
Premium CBD wellness brand. CJ is current owner and operator, focused on quality formulations and transparent sourcing.
Mirth Provisions (2022–present)
Hemp consumer products company based in Longview, WA. CJ serves as President, building out the brand's product line and distribution.
Best For
Best for: Founders in the supplement and hemp industries considering acquisition exits, or brands seeking an experienced operating partner with deep domain expertise.
Comparing partnership models: Working with an operator-acquirer like CJ vs. selling to a PE firm or strategic buyer involves different tradeoffs. Operator-acquirers bring hands-on category expertise and continuity; PE firms offer financial engineering but may lack regulatory depth; strategic buyers may integrate your brand into a larger portfolio where it loses identity.
Alternatives to consider: Founders may also explore health-focused brokers (Healtheon, IQVIA), direct-to-consumer brand aggregators, or independent growth with debt financing. These other options each have different implications for valuation, operational control, and founder involvement post-close.
How It Works
Getting Started — Initial Conversation
Reach out with a brief overview of your brand, revenue range, and what you're looking for. All conversations are confidential.
Step 2 — Mutual Evaluation
CJ reviews your business fundamentals — product portfolio, revenue history, compliance posture, and operational structure — to assess fit.
Step 3 — Terms & Transition
If there is mutual interest, we move to a non-binding LOI. Acquisitions are structured to preserve brand continuity, customer relationships, and team stability.