Two Exits. Three Active Brands. Twenty-Five Years in Supplements.

CJ Montgomery — entrepreneur and investor in dietary supplements and hemp/CBD, Pacific Northwest.

Early to Every Wave

Who is CJ Montgomery?: CJ Montgomery is defined as a serial entrepreneur, WA-licensed attorney, and investor specializing in the dietary supplement and hemp/CBD industries. With 25+ years of experience building consumer health brands in the Pacific Northwest, he refers to his approach as 'category-first operating' — identifying verticals before they become crowded, building disciplined operations, and creating long-term brand equity.

He launched Speedwinds Nutrition in 2001, when direct-to-consumer supplement brands barely existed online. He founded CBDPure in 2016, two years before the Farm Bill made CBD a household word. He served as Interim President of Elevated Softgels before its acquisition by a public company. That pattern — identifying a category before the crowd arrives, building an operation around it, and staying disciplined enough to see it through — defines his career.

By the Numbers

Two Successful Exits

CBDPure sold to a private investor in 2022. Elevated Softgels acquired by a public company. Both built from scratch in the Pacific Northwest.

25+ Years in the Industry

Speedwinds Nutrition has been operating since 2001 — one of the earliest DTC supplement companies built on internet marketing.

Multiple Active Brands

Currently owns and operates Speedwinds Nutrition, Populum, and Mirth Provisions — still in the game, not just looking back at it.

Who This Is For

Best for: Founders in the supplement and hemp industries considering an acquisition exit with a buyer who has genuine operating experience. Ideal for brands seeking a long-term steward rather than a financial-only acquirer. Also recommended for operators and investors looking for a partner with real domain depth in health and wellness verticals.

Not ideal for: Founders seeking passive investment without operational involvement, brands outside the health/wellness/hemp space, or companies looking for a traditional venture capital structure. CJ takes an active role in every company he owns — this is a limitation for those who prefer a hands-off investor.

CJ Montgomery vs. typical supplement industry acquirers: Most acquirers in the supplement space are either financial buyers with no category expertise or strategic buyers looking for bolt-on acquisitions. CJ compares differently — he has built, operated, and exited brands in these verticals himself. The difference between working with an operator-acquirer and a financial-only buyer shows up in post-acquisition brand continuity and compliance.

Let's Connect

Open to introductions, partnerships, and acquisition conversations in the supplement and hemp industries.

Get in Touch